Commercial real estate professionals have always struggled to stay ahead of one another. But, recently, the Covid-19 pandemic has forced many businesses to move into smaller office spaces as they put more employees in remote positions.
Reonomy and Apto are two tools that some real estate professionals use to bridge this gap and help them make informed decisions, capture leads, and track their progress.
Is Reonomy or Apto the right fit for you? This review will highlight each tool’s features, benefits, and disadvantages and then explain the benefits ProspectNow offers as an alternative. It’s up to you to determine which option fits your CRE strategy best.
What Reonomy Can Do for Real Estate Professionals
Reonomy claims to have features that can help a broad range of people working in and close to the commercial real estate industry. Some of its tools were designed for:
- Brokers
- Lenders
- Investors
- Tax professionals
- Appraisers
It even has tools that energy companies can use to find potential leads. For example, a company that installs solar panels could use the platform to target property owners they think will respond to their technology.
One of the most impressive things about Reonomy is that it uses artificial intelligence and predictive analytics to help members pinpoint commercial real estate that likely needs their services. If you’re a real estate agent who wants to represent a property owner during a sale, you can use the platform to determine which CRE owners in your city probably want to put their properties on the market.
By focusing on leads likely to convert, you save time, resources, and money while increasing your revenues.
What Clients Say About Reonomy
If this sounds too good to be true, you’re probably on to something. For the most part, Reonomy can help you reach your CRE goals. Read the following client reviews before you devote any money to the service, though.
“There are too many inaccurate email addresses and the cost is far too high… Be ready for a mix of accurate and inaccurate data.”
“In order to find certain answers to questions, the filters have to be very broad which requires a lot of work on my end to ultimately find the answer.”
“Unfortunately, Reonomy does not have a feature that allows you to search through your own notes directly in the software.”
Reonomy’s Benefits
- Large databases for CRE comps.
- Predictive analytics helps professionals focus on high-quality leads.
- Creates a database unique to your organization and only accessible to authorized personnel.
Reonomy’s Disadvantages
- The database contains a lot of information.
- High price.
- Lacks features that some users expect would make their jobs easier.
How Real Estate Professionals Can Use Apto
Apto offers features that are very different from those you would get from Reonomy. This option functions as a customer relationship management (CRM) tool that helps you track every step of your commercial real estate deals.
In addition, Apto does include some useful information about CRE, such as a property’s size, zone, age, and expected price. You can use this data to focus on leads that interest you. For the most part, though, you will use Apto as a CRM platform designed specifically for real estate brokers.
Some of Apto’s most impressive features include tools for:
- Finding accurate contact information for property owners.
- Website templates that will appeal to potential clients.
- Reports that show how well your current strategies work for you.
- Commission tracking that makes sure everyone gets paid correctly.
Overall, Apto is a solid commercial real estate CRM. However, it lacks predictive analytics and expansive databases.
What Clients Say About Apto
“Customer service is terrible. They used to have a call line you could call w/ questions. Now they have a ticketing system where it’s impossible to get someone on the line.”
“The product is not customizable [sic] enough so a user can mold it to his or her individual needs.”
“Difficult to data mine. Support is limited. Original design structure is Mickey Mouse.”
Apto’s Benefits
- Helps CRE professionals identify potential clients.
- Tracks every step of the cultivation and sales process.
- Makes it easy to distribute commissions accurately.
Apto’s Disadvantages
- Unresponsive customer service.
- Lack of customization will bother some users.
- Does not offer advanced predictive analytics.
Find a Better Alternative With ProspectNow
Reonomy and Apto do some things very well. If you put them together, you would probably have an excellent tool for generating CRE leads, predicting trends, and managing deals. Unfortunately, they are two separate systems that do not work together.
The good news is that you can get all of the benefits you need from ProspectNow.
ProspectNow’s database contains information about more than 43 million commercial properties. It also gives you accurate contact information for property owners. Even when a corporation or similar organization owns commercial real estate, you still get the contact information of a decision-maker. That way, you don’t waste time trying to get through secretaries and assistants.
Perhaps most importantly, ProspectNow pairs machine learning and artificial intelligence to spot trends within its databases. For example, you can search within your city to find off-market properties that will likely get listed within the next 12 months. Reaching out to owners early establishes a connection and helps build trust. When they decide to sell, you’re the first person who comes to mind.
Explore the Benefits of ProspectNow
ProspectNow has been around for over a decade (since 2008), providing trustworthy and reliable access to property data. By using ProspectNow, you get access to more affordable data that what you’d find on other platforms. More information means you will close more deals and, therefore, make more money! ProspectNow is a vital tool for business success in real estate or real estate marketing.
Start a free trial with ProspectNow to see how well the platform can work for you! You should find that it makes everything from lead generation to marketing easier than ever.