Using the best database software for realtors should give you features that help you identify off-market properties and manage leads without forcing you to spend more time at work.
Predictive Analytics That Find Off-Market Properties
Success in real estate often depends on whether you can determine which off-market properties will likely get listed in the near future. If you can connect with owners before they list their properties, you have an advantage over competitors in your area.
The best database software for realtors uses a combination of machine learning and artificial intelligence to identify properties that will probably get listed within the next 12 months.
How does software accomplish this? By reviewing public information, identifying emerging real estate trends and adapting to changes in the industry. For example, realtor database software might look for events such as:
- Marriages and divorces
- Births and deaths
- Missed mortgage payments
- Pre-foreclosures
- Low tenant rates
Some of these events apply to residential properties while others influence commercial properties. Regardless, predictive analytics uses all of the available information to help you find real estate before it gets listed.
This often leads to a win-win situation for the realtor and current owner. An owner struggling to make mortgage payments, for instance, might welcome the opportunity to sell their home before the foreclosure process starts. They can avoid financial disaster and the realtor earns a commission on the sale.
Similarly, commercial real estate owners that cannot keep their units filled might face financial stress. They aren’t earning the revenues they expected, so they might want to sell the property and look for other investment opportunities.
The best database software for realtors will point you toward these types of properties so you can reach out to owners now and start building a relationship. When they decide to sell, you will stand out in their minds as the right real estate agent to find a buyer and handle the details.
Easy Lead Generation and Filtering Tools
Professional realtors can spend a lot of time finding the right properties, sellers and buyers to represent. The best database software for realtors should make it easier for you to locate the real estate that fits your interests. This often comes in the form of filtering tools that you focus properties by specific features, such as:
- Zoning
- Industry (residential, commercial, industrial, etc.)
- Estimated value
- Number of bedrooms and bathrooms
Once your realtor database software filters listings, it should let you generate a lead list within a few clicks. That way, you get all of the information you need in one place. Project management becomes much simpler: you can track each step of converting leads into clients and you can see the return on investment you get from projects.
This video shows how easy lead generation becomes when you have great realtor database software on your side.
How much more money can you make when you choose the best database software for realtors. That usually depends on your location, annual marketing spend, the number of deals you close and the average amount of each deal. You can use an ROI calculator to get an estimate based on your annual numbers.
Side-by-Side Real Estate Comparisons
Everyone has a limited number of hours in the day. Boosting your revenues often relies on choosing which pieces of real estate will earn you the most money. Realtor database software that gives you side-by-side property comparisons will help you decide which opportunities you want to pursue.
When you have property details right in front of you, you can focus on specific features that matter to you. Perhaps you want to maximize your ROI by choosing a property with a high sale price, or maybe you want to facilitate a sale with a specific person who owns a lot of real estate in your area.
The best database software for realtors can’t make these decisions for you, but they can arm you with the information you need to hone your approach and increase your earnings.
Accurate Contact Information (Even for Properties Owned by Businesses)
Knowing what property you want to represent doesn’t matter much when you don’t have the owner’s contact information. Unfortunately, it’s surprisingly hard to find accurate contact information. Government agencies don’t always update their databases as often as they should. The matter becomes even more complicated when you discover that a business owns the property.
The best database software for realtors lets you overcome these challenges by giving you accurate contact information that lets you reach out to key decision-makers. You don’t get a PO Box address that the business owner rarely checks. Instead, you get email addresses, property addresses and phone numbers that let you reach someone who can make high-level business decisions.
Once you have accurate contact information for people who own properties that interest you, you can take a strategic approach to nurturing your leads. They might not decide to sell today, but you can plant the idea in their heads. When they start thinking about the benefits of selling, you come to mind as a person to talk to.
Get a Free Trial of the Best Database Software for Realtors
Experience the best database software for realtors by starting a free trial with ProspectNow.
ProspectNow has been helping realtors thrive since 2008. The data that users can get from ProspectNow cost a lot more on other platforms. By using ProspectNow, you will close more deals and make more money! ProspectNow is a vital tool for their business success in real estate or real estate marketing. Whether you work in residential or commercial real estate, ProspectNow has a database that will help you meet your professional and financial goals.
Get your free trial today to see how ProspectNow’s realtor database software works for you.